Jaffle Inc. by Heide Goody and Iain Grant

Welcome to Day 2 of the Blogtour for Heide Goody and Iain Grant's latest novel Jaffle Inc. 

Set in the near(ish) future this is a world where 97% of the population are fitted with a Jaffle port. This is a device which allows each person to give the unused capacity of their brain power to the upkeep of the infrastructure of the country. It feels very much like the next step from mobile phone obsession really.

Our protagonist, Alice, works for Jaffle Tech Inc. and is on one of the lower level Jaffle packages. Due to a series of events Alice accidentally ends up doing a 'favour' for the head of Jaffle Tech which results in her getting all her brain capacity back. This results in her seeing the world in a much better light...but how long can she keep her secret.

It's no secret that I'm a big fan of Goody and Grant, their madcap sense of humour makes their books a must read for me, but with Jaffle Inc. the humour isn't as much 'front and centre'. This isn't of any detriment to the story. What we have here is a top-notch near future sci-fi thriller with a dash of humour. There are moments that really stand out, such as when Alice discovers real food and music (before she had been eating beans and watching bland TV).

Throw in corporate espionage and what you have here is Grant and Goody's best work to date and something that deserves to be noticed.

Thanks, as always, to Anne Cater for inviting me onto the tour and please, if you can find time, have a look at the posts by the other bloggers on the tour